Industries · Home services

The phone rings while the crew is on a job. Who answers it?

Picture a Receptionist for a $900-a-job plumbing company. It picks up on the first ring, nights and weekends included, books the estimate on your calendar, and hands you only the calls that need you. That's one of eight roles on the Operations Team. We build it into your tools and run it. You keep the decisions.

  • HVAC
  • Plumbing
  • Flooring
  • Cleaning
  • Roofing
  • Electrical
Example role Ines, AI ReceptionistInes AI Receptionist Receptionist for a plumbing company · $900 average job
  • OwnsEvery inbound call and website chat, including after hours
  • DoesQualifies the job, checks the service area, books the estimate, sends the confirmation text
  • Connects toPhone line, website chat, calendar, CRM
  • Waits for youPrice, diagnosis, discounts, anything outside your approved answers
Example. Your role card is written from your own job description.

Where the jobs leak. You already paid to make the phone ring.

  • I'm under a sink when the phone rings.It goes to voicemail. The homeowner doesn't leave one. They call the next company on the list.
  • The after-hours line is my cell.A no-heat call at 9 PM either ruins dinner or goes to a competitor who picked up.
  • We sent the estimate. Nobody followed up.Open estimates go cold while the crew is busy on the jobs you already won.
  • Half the office's day is the schedule.Confirmations, reschedules and no-shows. The back-and-forth never ends.

None of it is hard. It just never gets done when everyone is out on a job. A managed AI team owns it, every hour of every day.

What the missed calls cost you. Pick your trade, then put in your own numbers.

Start from an example job value
Walking out the door every month (estimate) $7,794 5 a week × $900 × 40% × 4.33 weeks (your estimate) Show me how to stop this leak Your inputs only. We confirm the number with you first.

Where the example comes from: Plumbing at $900 is the example from our own plan. Not an industry average. The 5 missed a week and 40% are the same starting points as our homepage calculator. Change any of them to yours.

A Saturday night call to a plumbing company. What the Receptionist says, and what happens in your systems.

Inbound call · Saturday 7:12 PMSynthetic call
  1. ReceptionistThanks for calling Northgate Plumbing. What's going on?
  2. CallerOur water heater is leaking in the garage. There's a puddle across the floor.
  3. ReceptionistSorry to hear it. Is water still coming out right now, or has it slowed?
  4. CallerStill dripping. Pretty steady.
  5. ReceptionistGot it. What's the address? I'll check that we cover it.
  6. Caller14 Birch Lane.
  7. ReceptionistYou're in our area. We have a tech on call tonight. I'm sending him your details now, and he'll call you back within 15 minutes.
  8. CallerOkay. Ballpark, what does a new water heater run?
  9. ReceptionistI can't quote that over the phone. The tech will look at it and give you the price before any work starts.
  10. ReceptionistCan I get your name and the best number for him to call?
  11. CallerDana. This number's fine.
  12. ReceptionistThanks, Dana. You'll get a text in a minute with the tech's name. Hang tight.

What happened in your systems

7:12 PMInbound callAfter hours. Answered on the first ring.
7:13 PMSource checkedService area: yes. Active leak: your after-hours rule says page the on-call tech.
7:14 PMDoneOn-call tech paged with address and notes. Contact in your CRM. Confirmation text sent.
7:14 PMWaiting on a personPrice question flagged for the tech. It didn't guess a number.
Monthly reportCounted1 after-hours call answered · 1 emergency routed · 0 prices given without you

Synthetic call. Northgate Plumbing, the caller and the address are made up. Your Receptionist works from your own approved answers, service area and after-hours rules.

Hear one, start to finish.

A different trade, the same role. A barber shop's AI Receptionist books a haircut in 65 seconds: checks the time, books it, takes a name and number, and confirms a text is on its way.

For a plumbing company, the booking is an estimate and the calendar is your crew's.

Synthetic demo. The shop and the caller are made up. The clip shows the conversation only.

Synthetic demo · 1:05

Who owns which job. The recurring jobs in a home-services company, and the AI employee on each one.

Swipe the table to see more

The jobWho owns itWhat stays with a person
Calls while the crew is on a job, and after hoursOperationsInes ReceptionistPrice, diagnosis, anything outside your approved answers
Booking, confirming and rescheduling estimatesOperationsTheo SchedulerOverbooking a day, changes to your crew's hours
Chasing open estimates until yes, no or not nowOperationsTenley Follow-Up SpecialistAny change to price or terms
The office inbox: vendor emails, permits, customer repliesOperationsCalder Personal AssistantContracts, payments, anything sensitive
A review request after every finished jobOperationsMae Review ManagerPublic replies to unhappy reviews
Invoices out when a job closes, and payment remindersOperationsElise Billing CoordinatorDesmond Collections SpecialistRefunds, payment plans, write-offs and disputes
Stock and parts on handOperationsHollis Inventory ManagerPrice changes and removing stock
New web and ad leads answered in minutesSalesGrant Lead ResponderPricing and discounts
Proposals written from site-visit notesSalesCamila Proposal WriterEvery price and every term
Tune-up and seasonal reminders to past customersSalesMalcolm Reactivation SpecialistOffers you haven't approved
Job photos turned into posts on every platformDigital MarketingZola Content SpecialistSawyer Platform ExpertGreta Quality EditorClaims about price, warranty or results
Showing up for "plumber near me" and in Google MapsDigital MarketingLumen SEO SpecialistLucia Local SEO and Maps SpecialistChanges to your business name, address or categories
Getting named when someone asks ChatGPT for a contractorDigital MarketingKenji AI Search (GEO) SpecialistAny claim that isn't in your approved facts
Google and Meta ads that book jobs, not just clicksDigital MarketingSami Campaign ManagerMarcus Budget AnalystNew campaigns and anything that raises spend

The math, for a $900-a-job plumbing company. Missed calls alone. Before cold estimates or reviews.

Example
  • Missed calls a week5
  • Average job$900
  • Share you'd win if you answered first40%
  • Weeks in a month4.33
  • Walking out the door each month$7,794
  • One AI Employee, launch price (regularly $1,997)$997 a month

Example, using the homepage calculator's starting points. Your plan uses your numbers, and the review confirms them with you before anything is built.

Doing about $1M a year or more?

That's who the Full AI Workforce is for: every team the outcome needs, for $5,000 a month flat. It starts with the one-week, $2,500 AI Workforce Assessment, credited to your build for 12 months.

Smaller than that?

Start with one AI employee, usually an AI Receptionist from the Operations Team, at $997 a month launch price (regularly $1,997). Add the next one when the first pays for itself.

Live case · Flooring

A family flooring company. In business for more than 40 years, with crews in the field and a showroom to run.

The job: answer every customer, day or night, get each lead to the right person, and keep the business visible online without the owner writing every post.

Before: calls landed mid-job and after hours, and went to voicemail. Social posting depended on whoever had time that week.

  1. Jul 2026New website, with an AI receptionist on every pageVisitors can type or talk. It qualifies the job and books a callback.
  2. RunningAfter-hours AI phone receptionistAnswers when the office is closed, takes the details and routes them.
  3. Jul 2026Lead routing by departmentSales, service and office inquiries go to the right person's phone.
  4. Aug 2026Social posting system for the whole teamStaff post from their phones to five platforms, with a safety check before anything goes out.
Inquiries captured and logged 100+ More than half of them after-hours calls, the rest website chats and forms, each written up for the right person. Aug 8 to Oct 25, 2026.
Posts published 200+ 50+ posts across Facebook, Instagram, TikTok, Google and YouTube. A post on five platforms counts as five. Aug 8 to Oct 24, 2026.
People reached 9,000+ On Facebook and Instagram, about 7× the 30 days before. 30 days to Oct 26, 2026.
Video views 4,500+ On Instagram and TikTok. 30 days to Oct 26, 2026.

Counted from the client's own inquiry log, posting app and social reporting. To protect the client, we don't name them, and every figure is rounded down. We don't claim their revenue.

Home services questions, answered straight.

Can an AI receptionist give quotes for plumbing or HVAC jobs?
No. Pricing waits for a person. It takes the details, tells the caller when to expect a quote, and flags it to you.
Does an AI receptionist handle emergency calls at night?
It answers, takes the details, and follows the after-hours rules you set: page your on-call tech, book first thing in the morning, or both. Nothing waits in voicemail.
Does an AI receptionist work with my field service software?
We connect to the phone, calendar, CRM and job software you already run. If we can't connect something safely, we tell you on the review call, before you pay for anything.
Will AI employees replace my office manager?
No. They take the repetition: answering, booking, chasing quotes, asking for reviews. Your office manager keeps the judgment calls and gets a short list of what needs a person.
Can AI follow up with my maintenance customers?
Yes. The Reactivation Specialist on the Sales Team reaches out when a past customer is due: tune-ups, seasonal checks, the job they asked about last year. Offers and discounts you haven't approved wait for you.
Can AI send invoices and payment reminders for my business?
Yes, inside your rules. The Billing Coordinator sends the invoices you approve when a job closes, and the Collections Specialist follows up overdue ones on a schedule you set. Refunds, payment plans, write-offs and disputes always go to a person.
Is an AI receptionist worth it for a small home services company?
The Full AI Workforce is built for companies doing roughly $1M a year or more. Below that, start with one AI employee, usually an AI Receptionist from the Operations Team, at $997 a month launch price (regularly $1,997).
How much do AI employees cost for a home services business?
One AI Employee is $997 a month launch price (regularly $1,997) with a one-time setup of $1,500 at launch (regularly $2,500 to $4,500). The Full AI Workforce is $5,000 a month, flat, for every team and every AI employee the business needs, and starts with the $2,500 AI Workforce Assessment. Normal usage is included; we only bill well-above-normal use, at cost, and we tell you first. 90 days, then month to month.

Find the first job worth handing off.

Eight questions. See what missed calls and cold estimates are costing you, and the AI employee that fixes it. If it fits, a free 30-minute intro call with Tony, and your first AI employee can be live 3 days after access.

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