Our work · Professional services

Nevada State Development Corporation.

An SBA 504 lender, and a client of ours since 2017. We designed their new website, we host it, and we run the AI team behind it: SEO and AI search, video, social media, a monthly newsletter, a loan assistant on every page, and a fact check that keeps every rate current. One agreement covers all of it.

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  • Website design80+ pages, written for borrowers
  • HostingRun, secured and updated by us
  • Managed AI workforceSEO, video, social, newsletter, loan assistant
The case · SBA 504 lending · Nevada

Not just a website. A whole team behind it. NSDC lends to Nevada businesses buying their own buildings. Every rate, fee and rule on their site has to be right.

The job

Replace an aging site with one that explains SBA 504 loans plainly, shows this month's rates, and turns a curious business owner into a call with a loan officer. Then keep it accurate every month without the loan team doing the upkeep.

Before

  • Rates, fees and program rules lived on pages someone had to remember to update.
  • Borrower questions after hours waited until the next business day.

The AI team that runs it

  1. Web teamA website built to bring in calls, not just look good80+ pages written for borrowers, a payment calculator, this month's rates with history back to 2013, and 35+ success stories. We host it, secure it and keep it updated. Every old address points to its new page, so years of Google rankings carried over.
  2. SEO + AI searchFound on Google and in AI answersBusiness owners now ask Google and ChatGPT before they call a lender. 90+ pages carry the structured data search engines and AI assistants read, and the guides answer what owners actually ask: 504 vs. 7(a), 504 vs. a conventional loan, what a debenture is, what the prepayment penalty costs. There's a page for each of nine industries, too.
  3. Video teamVideo without a film crew14 explainer films, one on each industry page plus the questions borrowers ask most, and 9 vertical Shorts for Reels, TikTok and YouTube. Scripted, voiced, animated and captioned in NSDC's colors.
  4. Social teamSocial media that doesn't wait for someone to find timeMost businesses go quiet on social because nobody has an hour to spare. The social team turns NSDC's own success stories and team news into posts with photos for Facebook, Instagram, LinkedIn and Google. Staff approve each one before it goes out.
  5. Content teamA newsletter and blog that actually keep goingEach month's newsletter and posts are planned, drafted and checked for NSDC, in NSDC's voice. Staff review a finished draft instead of a blank page.
  6. Front deskSierra, an AI loan assistant, on every pageBorrowers type or talk, day or night. She answers from the SBA's own rules, never gives a credit verdict, and sends application questions to a loan officer. Every inquiry reaches NSDC's team by email.
  7. Fact checkEvery rate and rule stays rightRates update across the site each month. 240+ facts are rechecked against SBA rules, and anything out of date is flagged for NSDC to decide.
  8. Command centerOne place to see and approve it allStaff see leads, conversations, drafts and page changes in one dashboard, and edit their own pages in place. Nothing goes live until an admin approves it.

Want this team for your business? See the Digital Marketing Team or the full Managed AI Workforce.

Nevada State Development Corporation homepage with this month's SBA 504 rates in the top bar and Sierra, the AI loan assistant, in the corner
The homepage, with this month's rates up top and Sierra in the corner.
SBA 504 loan calculator showing the bank, SBA and down payment split
A calculator that shows both loans.
SBA 504 rate history table by month and year
Rate history back to 2013.
Short: Are the fees another down payment? Short: Stop gathering paperwork. Not yet. Short: There's a word in your loan docs nobody will explain Short: Who handles which part of your building? Short: Your landlord is building equity with your money Short: Can my banker stay in the deal? Short: Here's the part nobody mentions until closing Short: Who answers the phone in year twelve?
Shorts for Reels, TikTok and YouTube, each one answering a question borrowers really ask.
Explainer film for Nevada retailers Explainer film for Nevada clinics Explainer film for Nevada manufacturers Explainer film for Nevada hotels Explainer film for Nevada restaurants Explainer film for Nevada warehouses
An explainer film on every industry page, each one speaking to that kind of business.
Social team · Video team

Posts and video made for NSDC. Each one is built from NSDC's own pages and SBA rules, in NSDC's voice, ready for staff to approve.

Nevada State Development CorporationDraft · Facebook, Instagram, LinkedIn, Google

A permanent home, owned by the business. That's what Michelle Dell and her team are building for Hogs & Heifers in downtown Las Vegas. NSDC partnered with Michelle through SBA 504 financing, alongside Lexicon Bank, to help purchase the property and build from the ground up. Read the story: nsdc.com/success-stories/hogs-and-heifers/

Groundbreaking for the Hogs and Heifers building in Las Vegas, with gold shovels
From: a success story pageFact check: no problems · Waiting for approval
Nevada State Development CorporationShort · Reels, TikTok, YouTube Shorts

Three deals an SBA 504 loan won't fund, and the 51% rule behind them, in 40 seconds. Script, voiceover, motion graphics and captions all came out of our AI video workflow, in NSDC's colors.

Vertical video · 0:40Made for NSDC

Real work from NSDC's Command Center, shown as made. Nothing posts until NSDC staff approve it.

A lender's site, so the limits come first. What the AI employees do on their own, and what waits for NSDC's people.

Done on their own

Answer borrower questions. Sierra explains the SBA 504 program, down payments, terms and this month's rates, day or night.

Draft and check. The social and content teams draft posts, videos and newsletters and check every figure against SBA rules before a person sees it.

Keep the site current. New rates go out every month, and stale facts are flagged before they mislead anyone.

Waits for a person

Credit decisions. Sierra never says whether a borrower qualifies. Application questions go to a loan officer.

Anything published. Posts, newsletters and page edits go live only after NSDC staff approve them.

The final word on facts. When the fact check disagrees with NSDC, NSDC decides. They're the lender.

Counted results (conversations, inquiries, hours saved) go on this page after a full month in NSDC's own systems. Not a demo, not a projection.

Questions about this work, answered straight.

Does Sierra make lending decisions?
No. Sierra answers questions about the SBA 504 program from approved facts. She never gives a credit verdict, and application questions go to a loan officer.
Can AI publish to a regulated lender's website without review?
Not here. The AI team drafts, and NSDC staff approve before anything is published. Staff page edits go live only when an admin approves them.
Who hosts the site?
We do. We designed and built it, host it, keep it updated and run the AI employees behind it, all under one monthly agreement.
Do you build websites without the AI workforce?
The website is where the AI employees work: answering visitors, capturing inquiries and keeping facts current. We build them together so one team owns all of it. See the Managed AI Workforce.

Want the same for your firm?

Eight questions. See which jobs are worth handing to an AI employee, and what a site built around them would do for you. If it fits, a free 30-minute intro call with Tony. If it doesn't, you leave with a readiness roadmap.

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